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Digital identity trends – 5 forces that are shaping 2020

The Swiss-based foundation is creating a platform that grants users full control over their online information, including demographic data and personal documentation. At its core is a user-controlled digital identity solution allowing people to transact online securely and seamlessly, while safeguarding all their sensitive personal data.

More importantly, it takes the power to monetize this data away from companies that can put users at risk, and instead returns this control to individuals. It can also sell their information in a safe and anonymous way - their personally identifying information such as names and social security details are not included - to be used for research or marketing purposes.

This will apply to all businesses selling to and storing personal information about residents in Europe, including companies located on other continents. Under GDPR, individuals will have the right to gain confirmation from companies as to whether or not personal data about them is being processed, where and for what purpose s. Add to that they will have the right to a copy of their personal data being stored and processed - free of charge - in an electronic format. GDPR has wide ramifications and repercussions on the way businesses throughout Europe and quite possibly beyond, in terms of how they handle data and their accountability for the process.

Highlighting the initial spillover of this regulation from Europe to other jurisdictions, recent guidance issued by the Office of the Australian Information Commissioner has stipulated that from May , Australian businesses of any size may need to comply with the GDPR if they have an establishment in the European Union EU , if they offer goods and services in the EU, or if they monitor the behaviors of individuals in the EU.

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Companies that employ innovative, privacy-respecting ways of reaching out to customers, beyond mere legal compliance, are likely to build deeper trust and retain more customers than those that do not. As individuals continue to increase their time spent using digital media, advertisers continue to increase their advertising budgets into digital channels. But while digital advertising is fast growing it is beset by inefficiencies and abuse. Hardly small fry.

Digital identities : creating and communicating the online self - Brown University Library Search

The idea behind self-sovereign ID is touted as being revolutionary. Giving users full control over their identities in a much safer way is a worthy ambition. However, the technology is still in its nascent stages and will no doubt require a careful watch to thrive. While it could change how we interact both online and offline, it still requires mass adoption both by users, merchants, governments and others.


The issue is one of standardization and determining how self-sovereign ID will be recognized across borders. Even so, the future looks bright. As the password and identity verification status quo proves increasingly inefficient at tackling vulnerabilities, is argued that Blockchain technologies have shown a new path that delivers significantly less risk alongside far greater upside.

With the sector gaining momentum and more companies attempting to create new ways to deploy self-sovereign ID, users will find better mechanisms to control their identities, no matter where they are located.

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I am a freelance financial journalist based in London and former FT staff writer covering stock exchanges and transaction services. In recent years I have written for a Blockchain-based Identification However, the introduction of Blockchain-based identification mechanisms to security problems could offer an interesting solution. Roger Aitken. Ericsson, the Swedish mobile infrastructure vendor, estimates that 29 billion connected devices will be in existence by , with 18 billion of those related to IoT.

Quite simply, identity is a tool used by people to get things done.

Conversely, governments and businesses want to permit transactions to take place but must look at each transaction through a lens of risk. Identity is at the heart of global commerce, and the ease with which we can use the Internet to apply for a passport, order a book or buy an airplane ticket means that each use case comes with its own inherent set of risk parameters.

Multiple checks are put in place to verify an individual before permitting them to use the service. This allows greater rigor to verify the identity of a person as opposed to a manual check of the documents. My electronic presence has varying degrees of value. For example, banks have excellent algorithms to detect potential credit card fraud based on our buying habits and places we visit.

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When the UK voted to end its initiative to introduce a national register, the debate over the trade-off between convenience and privacy reignited. The people believed the latter outweighed the former. Several countries making these claims such as Spain, Germany and Italy already had physical national identity cards; therefore, the move was about migrating identities online.

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But the successful creation of services by these countries was coming from the fact that national registers were already in place. Not only did the process of creating digital identities differ between countries, but they then had differing opinions on how those identities could or should be used. While addressing the problem, this architecture also has been seen by many as not secure, given the centralized system architecture.

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